Haier Group

The Haier Group has achieved great success over the past 14 years.It has grown from a small neighborhood workshop to one of the largest companies in the country with annual sales of 16.2 billion yuan and the profit of 536 million yuan. The trademark of Haier values to be 19.2
billion yuan. Its sales have jumped from 3.48 million yuan in 1984 to 16.2 billion yuan in 1998. During the last 14 years, Haier's sales have increased quicker than any other home appliance company in the world, including such giants as Siemens and GE, according to Scott Stevens,publisher of American APPLIANCE. In November, 1998 Hong Kong Asia Week released that Haier Group ranked 756th among “97 Asia Top 1000 Companies and became the only one in the home appliance field.

It is closely connected with the famous brand strategy that Haier Group has achieved a lot. From the beginning, Haier Group has stuck to the famous brand strategy and achieved notable economic and social effect.

Haier’s famous brand strategy includes the following:
1 Pursuing excellence and positioning famous brand.
2 Basing on market and developing famous brand.
3 Strengthening management and consolidating famous brand.
4 Treasuring qualified staff and making full use of famous brand.
5 Unified as a fleet and spreading famous brand.

Haier will go on marching towards the world top 500 companies under the guidance of famous brand strategy.